The market for legal publishers is fiercely competitive. A complex range of legal knowledge from all specialist areas had to be transferred to the digital world in a more customer-friendly manner. To this end, we developed a new positioning and a completely new brand appearance including corporate design. The hardest nut to crack: How is all this implemented internally so that Juris’s own marketing department can work with it effectively? We managed the company’s marketing department holistically and used the existing structures efficiently to implement a consistent brand experience across all channels and touchpoints.
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