Brand Strategy / Brand Architecture / Corporate Design

Silver Bob Award 2021

Corporate Design for a global umbrella brand.

Schaeffler, a globally operating automotive and industrial supplier, also owns product brands such as LuK, INA, and FAG. However, many customers were unaware of the strong umbrella brand behind them. The only way to globally position the brand clearly and recognizably was to give Schaeffler a clear identity and a unified corporate design. We achieved this in less than a year, including the development of an online-based brand portal accessible worldwide.

Consistent visual world across all channels.

A corporate design world with a versatile brand marker.