RTS
Rieger
Team
Rieger
Team
All companies that process alloys are facing the same challenge: regulations are phasing out lead! The outcry is huge. The worries are even greater. After all, alloys without lead have always been far less efficient and more complex to handle.
Acknowledging this challenge is the key insight for our campaign. While the competition largely leaves customers alone with their new lead-free products, we combine the launch of Wieland’s innovative lead-free product line "ecoline" with the promise to provide customers with comprehensive support during the transformation. Instead of advertising the product, we are advertising the fact, that the product comes with comprehensive support. The Wieland ecoline experts are real people that help to resolve real issues. They will confidently and competently coach customers on their way to a successful lead-free future. With the campaign claim "Let's go lead-free!" and the ecoline experts, the difficult topic of lead-free alloys is not only given many friendly faces, but also an attractive lightness.
The two-day Wieland eco experience kick-off event, conceived and designed by us, was a great opportunity to get to know each other and to give the new product line an enthusiastic welcome. "Let's go lead-free!" together!
mailing
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brochure
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