Marketing Communication / Product Launch

Shortlist Bob Award 2019 / Bronze Effie Award 2019

Sales communication for new distribution channels.

Breaking up established sales channels in the textile industry and creating awareness of brands and retailers for sustainable chemicals in clothing through effective communication was advanced B2B work. With their sustainable textile effects CHT aims to position itself within the relevant set of brands and retailers, who typically outsource textile production. However, there is insufficient awareness of this issue among fabric suppliers. Our great idea was to directly communicate the benefits of sustainable effects to brands and retailers, which resulted in a 30% increase in demand.  

Effects brochures

Hangtag for textile brands

Effects brochures for sales support

Direct mail to textile brands