RTS
Rieger
Team
Rieger
Team
What does a diver who is running out of air have to do with industrial process optimization? With our #TeamUpToImprove brand awareness campaign for Endress+Hauser, we show - in an unusually bold way for a B2B company - that real partnerships make a difference. Instead of focusing on technical facts and losing out in the attention economy we highlight a key character trait of Endress+Hauser: their spirit of partnership which becomes part of the DNA and creates an emotional connection to the brand. The moving image campaign dramatizes the thrill of diving, climbing and trapeze and can be used multifunctionally across many channels. At first the global target groups learn that with a real partner – just as in extreme sports – you can overcome any challenge, even in industrial processes. Then they are then served regionally optimized topics from a toolbox we provided as part of the campaign. This is the first time that the company consistently addressed the increasingly global demands in the media.
Social Media Ads
Ad Banner
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Various print formats
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