RTS
Rieger
Team
Rieger
Team
Moving a real Swiss alphorn player into an analytical laboratory? Sounds weird, but we did it. Our customer Metrohm wanted to be perceived as a relevant player in the spectroscopy analysis method. And, of course, to sell the new device at the same time. Not only is it of outstanding Swiss quality, but it also has an important benefit that we discovered: it is so good all round that it puts an end to boring routine work in the laboratory. The bottom line is that it puts everyone in a good mood.
With "GOOD VIBES. Made in Switzerland." we brought Switzerland and the "good vibes" insight together in a nutshell. We engaged a well-known Swiss alphorn player, who not only composed his own song for the campaign, but also became the center of a holistic and emotional brand experience. With live performances at internal sales events and trade fair appearances as well as appearances in the campaign's hero clip and benefit videos extracted from it. With complete success - the sales figures after the trade fair exceeded all internal expectations and also created good vibes at Metrohm.
Key Visual
Sales Event | Trade fair
Trade fair concept rendering
Brochures
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