RTS
Rieger
Team
Rieger
Team
MEWA provides workwear via a franchise system. However, this service is almost invisible to customers and only moderately relevant to decision-makers. Moreover, a medium-sized family business doesn't have the budget to instantly catapult itself into the spotlight of the B2B public. To transform MEWA from a hidden champion to a visible one, we changed the perception of the brand in the public eye. We transformed MEWA from a workwear provider into a pioneer and thought leader in the sharing economy.
The share campaign marked the start to the new communication campaign. In industry-specific media as well as general-interest publications such as Spiegel and FAZ, we positioned MEWA as the oldest sharing startup, aiming to establish a direct association between #textilesharing and MEWA, ensuring that MEWA becomes synonymous with sharing in the future. In the subsequent campaign, we focused on specific target groups and communicated the respective customer benefits using a new headline mechanism.
The campaign directly addresses users, clearly highlighting the benefits of #textilesharing for the target audiences. It is visible across various online and offline channels and audible via radio.
To fully capture the relevance, diversity, and vibrancy of the sharing economy, we developed a completely new magazine for MEWA: the shareMAG. We were also responsible for the concept and realization of each issue. With the shareMAG, MEWA reinforces its sharing expertise and pioneering role in an impressive and entertaining manner. Feel free to read more at sharemag.de.
Our website uses third party services to provide you with a better experience. The service providers collect data worldwide and use it for any purpose and partnership. You can allow us to use these services or accept only necessary data processing.
You can update your consent at any time in the "Customise privacy settings" section of the Privacy Policy page.
Click on details for more information.
You can give your consent for the following services or allow only necessary processing instead.
Services are also used that result in data transfer to unsafe third countries (e.g. Google Analytics to the USA). Therefore, if you click on "Agree to all", you give consent to the transfer of data to unsafe third countries despite this significant risk, as well as consent to the collection and analysis of usage behavior.
For more information, please see our privacy policy.
This service is provided by LinkedIn Corporation, 1000 W. Maude Ave., Sunnyvale, California 94085, USA. The LinkedIn Insight Tag allows us to collect data on visits to our website. LinkedIn does not share any personal data with us. They only provide us with reports on website target groups. Service uses the following cookies (name, expiration, function): AnalyticsSyncHistory, 30 days, used to store information about the time a sync took place with the lms_analytics cookie | UserMatchHistory, 30 days, used for id sync process. It stores the last sync time to avoid repeating the syncing process in a frequent manner | li_gc, 6 months, used to store consent of guests regarding the use of cookies for non-essential purposes | li_sugr, 90 days, used to make a probabilistic match of a user's identity outside the Designated Countries | lms_ads, 30 days, used to identify LinkedIn Members off LinkedIn for advertising | l_page, 6 months, Used for measuring conversion metrics on LinkedIn
This service is provided by Meta Platforms, Inc., 1601 Willow Road Menlo Park, California 94025, USA. The Meta pixel is a snippet of JavaScript code that loads a collection of functions that Meta can use to track your user actions if you came to our website via Meta ads. The data collected is anonymous and cannot be viewed by us and can only be used in the context of placing advertisements. If you are a Meta user yourself and are logged in, your visit to our website will automatically be assigned to your Meta user account. Service uses the following cookies (name, expiration, function): _fbc, 90 days, to store last visit | _fbp, 90 days, to store and track visits across websites
This service is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland. Google processes the website usage data on our behalf. Google Analytics stores cookies in your web browser for a period of two years since your last visit. In order to recognize you on future website visits, these cookies contain a randomly generated user ID. The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. Service uses the following cookies (name, expiration, function): _ga, 730 Tage, enables a service to distinguish one visitor from another, each visitor has unique id | _ga_container-id, 730 days, used to persist session state
