RTS
Rieger
Team
Rieger
Team
Siedle Vario is the first door intercom system in the world to have its own house track - composed by a resident DJ from Berlin's Berghain: the "Established for the future" campaign raised awareness among younger electricians, planners and end users and gave the well-known, revised product classic the necessary dose of modernity. The staging was brought to life by the iconic product design, music from original ringtones and dancers illustrating the themes. The merchandise package for the electricians reflected the spirit of the times. An overall package that presented a classic product and the brand in a whole new light.
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