Marketing Communication / Product Launch

Gold Bob Award 2019 / Silver Effie Award 2020

Product launch under challenging circumstances.

Würth had always been known as a distributor of power tools, amongst other things. The company once introduced its first self-produced cordless screwdriver, developed as a user-generated product. This unique aspect was consistently incorporated into the motto of our launch campaign: Created from the ideas of tradesmen. Manufactured by Würth. With great success: Within just five months, double the planned annual production quantity was sold. 

Promotional web video

Campaign key visual

POS material for over 500 Würth branches, exhibition and event equipment

Models for the new Würth cordless tools campaign

Brochure for the Würth Innovation Days